FIFA's Avalanche Blockchain: A Deep Dive
FIFA's Dedicated Layer-1 Blockchain
In May 2025, FIFA launched a dedicated layer-1 blockchain built on Avalanche's Subnet technology. This marked a shift from its previous use of the Algorand blockchain, which powered its initial Web3 ventures, including the FIFA Collect NFT marketplace.
FIFA's Web3 Strategy: Control, Scalability, and Ecosystem Integration
FIFA's decision to build its own blockchain offers several key advantages:
Control over Infrastructure
Owning its blockchain provides FIFA complete control over asset issuance, game integration, and user interaction, independent of third-party decisions.
Scalability for Global Fan Events
Avalanche's Subnet architecture allows for customizable throughput, handling the immense demand during major events like the World Cup. FIFA boasts a fanbase of over 5 billion people.
Enhanced Developer and User Experience
Avalanche Subnets support the Ethereum Virtual Machine (EVM), enabling compatibility with the broader Ethereum ecosystem. This simplifies development and allows users to leverage popular wallets like MetaMask.
Interoperability
Avalanche's Subnet technology facilitates interoperability with other blockchains, allowing for future expansion into Web3 gaming and fan participation tools across multiple platforms.
The FIFA Crypto Platform: Blockchain in Sports
FIFA's Subnet offers unique tokenomics, validator sets, and smart contract logic. EVM compatibility allows developers to build decentralized applications (dApps) using Solidity.
This setup provides a blend of scalability, performance, and flexibility, ideal for large-scale sports applications. Users now connect via EVM-compatible wallets.
Blockchain for Football Fans: New Experiences
FIFA Digital Collectibles
FIFA Collect transitioned to the Avalanche blockchain in June 2025. Fans can buy and trade NFTs, some with real-world utility like tickets to events.
FIFA Rivals Mobile Game
The new mobile game, developed with Mythical Games and Bacon Games, features tradable NFTs, allowing fans to own and trade in-game assets.
0xFútbol: A Fan-Driven Ecosystem
0xFútbol, a community project, uses the FUTBOL token to create a unifying asset across apps and games, offering prediction markets, quests, and rewards.
Web3 Fan Engagement
Global Wallet Onboarding
EVM compatibility simplifies access for users worldwide, using popular wallets like MetaMask.
From Spectators to Participants
Fans can now actively participate through digital asset ownership, earning rewards, and engaging in interactive experiences.
Tokenized Fandom at Scale
FIFA's blockchain creates a global marketplace for digital rights and loyalty programs, offering exclusive content and experiences.
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