Xsolla & AppsFlyer Boost Mobile Game Web Shop Performance
Xsolla and AppsFlyer Enhance Mobile Game Web Shop Performance
Xsolla, a leading global video game commerce company, and AppsFlyer, a leader in mobile measurement and analytics, have partnered to improve the performance of mobile game web shops. This collaboration offers game developers improved insights and streamlined activation for Xsolla's globally available Web Shop solution, addressing key cross-platform measurement and attribution challenges.
Key Integrations
Two custom integrations, developed over a year, provide comprehensive data on user behavior, campaign performance, and revenue attribution across mobile and web platforms:
- Server-to-Server (S2S) Integration: Enables complete Lifetime Value (LTV) and Return on Advertising Spend (ROAS) measurement. Web Shop purchases are tracked as in-app events, attributing them to user acquisition and re-engagement campaigns for a holistic view of the user journey and ROI.
- Web Integration: Measures marketing performance, advertising conversion rates, and retargeting efforts for web shops built using Xsolla's site builder. Activation is simple via Xsolla and AppsFlyer Publisher Accounts.
Measuring Marketing Success
Berkeley Egenes, Xsolla's Chief Marketing and Growth Officer, highlights the transformative impact of this integration on the mobile game development industry. With over 500 web shops already established, the partnership bridges the gap between traditional mobile measurement tools and web shop analytics, providing a complete picture of LTV and ROI.
Adam Smart, AppsFlyer's Product Director of Gaming, emphasizes the critical need for understanding the complete user journey across mobile and web in today's dynamic gaming ecosystem. The integration combines Xsolla's commerce expertise with AppsFlyer's analytics to provide developers with crucial insights for smarter decision-making and accelerated growth.
Addressing Industry Challenges
This partnership directly addresses two major challenges in mobile gaming:
- Reliable LTV and ROAS measurement across platforms
- Accurate Web Shop ad campaign tracking
Developers benefit from simplified activation through their Xsolla and AppsFlyer Publisher Accounts.
About Xsolla
Founded in 2005, Xsolla helps game developers and publishers globally with funding, marketing, launching, and monetizing their games across various platforms. Their mission is to simplify global distribution, marketing, and monetization, enabling partners to reach wider audiences and increase revenue.
About AppsFlyer
AppsFlyer's platform prioritizes customer privacy while delivering exceptional brand experiences. They empower creators and technology partners to build better customer relationships through advanced measurement, data analytics, and privacy-preserving technologies.
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