Unstoppable Domains: Bridging Web2 & Web3
Unstoppable Domains: Bridging Web2 and Web3
Web3 and blockchain technology are transforming digital identity and asset management. The challenge lies in making these benefits accessible to mainstream users without complex technical hurdles. Unstoppable Domains, under the leadership of Sandy Carter, Chief Business Officer, is at the forefront of this evolution.
In a recent interview, Sandy Carter discussed Unstoppable Domains' journey, from a pioneering on-chain domain provider to an ICANN-accredited registrar. She highlighted key partnerships, the focus on user-friendly experiences, and the broader impact on digital identity.
Unstoppable Domains' Evolution: On-Chain Assets
Unstoppable Domains initially focused on on-chain domains. However, they recognized the need to reach a wider audience. Instead of waiting for Web2 users to adopt on-chain technology, they took a proactive approach. This involved tokenizing .com domains, making them both traditional DNS domains and on-chain assets. This strategy aims to bridge the gap between Web2 and Web3 seamlessly.
Shaping the Future of Domains
This dual-nature domain approach benefits both Web2 and Web3 users. Web2 users gain future-proofing capabilities without needing deep technical knowledge, while Web3 users gain enhanced searchability and taggability for their websites – features previously limited by extension requirements.
Domain Trading: From .com to .crypto
.com domains remain dominant, but .AI and future extensions like .crypto present exciting opportunities. The potential for value appreciation in these new extensions is significant, similar to the growth seen during the .com boom.
Partner-Branded TLDs and Collaboration
Unstoppable Domains has partnered with over 90 organizations to create partner-branded TLDs. A notable example is the collaboration with Brave, integrating .Brave domains into the Brave browser and wallet. This partnership extends to future ICANN accreditation for .Brave, solidifying its position in the Web3 landscape. This demonstrates the power of strategic partnerships in expanding domain adoption.
Simplifying User Experience
Unstoppable Domains prioritizes user experience by simplifying wallet management. They utilize MPC (Multi-Party Computation) wallets, making on-chain domain ownership accessible even to less technically-inclined users. This approach is particularly beneficial for industries like agriculture, where technical expertise isn't always prevalent.
Domains as Real-World Assets
Domains are evolving into real-world assets (RWAs) that can represent digital identities, company ownership, and even real estate. The ability to verify identity and ownership through domains addresses concerns about data integrity and fraud.
Recently, Unstoppable Domains launched .twin domains for AI agents. This highlights the expanding role of domains as identifiers for emerging technologies.
Future of Unstoppable Domains
Unstoppable Domains plans to continue expanding its services, focusing on partnerships with ICANN, user experience improvements, and innovation. Their goal is to provide a seamless experience for individuals, businesses, and AI agents alike. They have also launched a domain marketplace to facilitate buying and selling.
Conclusion
Unstoppable Domains' approach, combining on-chain capabilities with user-friendly interfaces, is bridging the gap between Web2 and Web3. By focusing on partnerships, real-world applications, and simplicity, they are paving the way for the future of digital identity and asset management.
Codeum Note: Codeum, a blockchain security and development platform, offers services including smart contract audits, KYC verification, custom smart contract and DApp development, tokenomics and security consultation, and partnerships with launchpads and crypto agencies. These services are critical in building secure and reliable decentralized applications (dApps) on the blockchain.