Toobit & Chris Sharma Launch Brand Video 'The Ascent'

Toobit and Chris Sharma Unveil "The Ascent" Brand Video

Global cryptocurrency exchange, Toobit, has launched a new brand video titled "The Ascent," featuring world-renowned climber and Toobit brand ambassador, Chris Sharma. The video explores the similarities between elite rock climbing and strategic cryptocurrency trading, focusing on calculated risk and boundary-pushing.

The black-and-white video features Sharma scaling a challenging rock face off the coast of Mallorca, where he previously completed the first ascent of the Es Pontàs arch.

His actions—Reach, Calculate, Recalculate, Rise—are portrayed as metaphors for the skills needed for success in both climbing and crypto markets. The video combines visuals of Sharma’s climb with digital elements that symbolize the analytical nature of trading on the Toobit platform.

"Climbing and trading share the same DNA: calculated risk, an indomitable will, and a clear vision for the summit," stated Mike Williams, Chief Communication Officer at Toobit. "Chris Sharma’s performance in ‘The Ascent’ perfectly illustrates this fact."

The video aims to connect the physical demands of climbing with the intellectual demands of trading, showcasing the journey of overcoming obstacles.

This video is part of an ongoing collaboration between Toobit and Sharma, who became a brand ambassador in May 2025. Sharma will also be featured in Toobit’s global campaigns and community initiatives, including the Toobit International Futures Tournament (TIFT).

TIFT is Toobit’s primary global trading competition that mirrors the elements of calculated risk, skill, and resolve seen in Sharma’s climbs.

About Toobit

Toobit is a cryptocurrency derivatives exchange known for its technology. It aims to provide a transparent trading experience.

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