Marti, Turkish Super App, Allocates 20% to Crypto

Marti Invests in Crypto

Marti Technologies, a ride app based in Istanbul, is allocating 20% of its cash reserves to digital assets, beginning with Bitcoin. The company’s founder and CEO, Oğuz Alper Öktem, announced the decision in a statement on X.

"We aim to ensure that the cash we do not use in our company operations maintains its value under different market conditions," said Öktem, noting that Marti views Bitcoin and other crypto assets as a "long-term store of value."

Öktem assured stakeholders that this move wouldn’t disrupt Marti’s primary business. The operational growth plans in mobility and transportation remain intact, with the crypto allocation limited to surplus cash not required for daily expenses.

Marti's Core Business

Marti Technologies delivers tech-driven urban transportation services through its mobility app. It operates ride-hailing services connecting riders with car, motorcycle, and taxi drivers. The company also manages a fleet of electric vehicles, including e-mopeds, e-bikes, and e-scooters across major Turkish cities.

Marti went public on the NYSE American exchange under the ticker symbol MRT in July 2023, becoming the first major Turkish micro-mobility company to list in the US.

Stock Impact

Following the announcement of the crypto adoption strategy, Marti shares jumped 7% in after-hours trading, according to Yahoo Finance data.

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