DoubleUp: GambleFi Casino Launches $UP Token
San Jose, Costa Rica, May 13th, 2025
DoubleUp: A New Decentralized Casino on the Sui Network
DoubleUp, a blockchain-based casino platform operating on the Sui network, is blending gaming with decentralized finance (DeFi) elements. It offers a unique combination of real-time betting and on-chain transparency, creating a new model for digital gambling within the Web3 space. This "GambleFi" approach combines active participation in games with passive income generation through its DeFi infrastructure.
A Community-Focused Approach
Founded by HealthyDegen, a Web3 builder and former Mysten Labs developer, DoubleUp prioritizes community engagement. Its roadmap focuses on community, creativity, and crypto utility. The platform offers a diverse range of games, including classic options like coinflip, roulette, and slots, alongside high-stakes raffles and a million-dollar lottery. Beyond traditional casino games, DoubleUp gamifies player rewards and DeFi participation.
The platform employs a robust rewards system that goes beyond standard gameplay. Features such as raffles, lotteries, referral programs, and leaderboard-based incentives reward active participation. The DoubleUp Citizen NFT provides holders with exclusive benefits; on May 10th, 2025, over $100,000 in free spins were airdropped to these holders. A $100,000 monthly contest was also launched alongside the $UP token, incentivizing users to hold, play, and stake.
Unihouse: DeFi Integration
DoubleUp's DeFi component, Unihouse, provides a betting-linked yield mechanism. Unlike traditional staking or liquidity farming, Unihouse allows users to deposit supported tokens and earn returns correlated with platform betting volume and house edge outcomes. This creates a reciprocal dynamic between active bettors and passive participants, utilizing tokens that may not offer native staking in other protocols.
$UP Token Launch
On May 11th, 2025, DoubleUp stealth-launched the $UP token with a fully diluted valuation (FDV) of $40 million. Within 24 hours, the FDV surged to $53 million. The $UP token is integral to the DoubleUp ecosystem, facilitating lottery ticket purchases, distributing gameplay rewards, and enhancing Unihouse yield mechanisms.
Funding and Future Plans
DoubleUp secured $4 million in seed funding at a $40 million valuation, led by Karatage, with participation from Mysten Labs, Selini Capital, EBlock Capital, Comma3 Ventures, Alpha DAO, and Auros. This funding will support infrastructure development, new betting products (including sports betting and poker), and international expansion. The platform operates without mandatory KYC requirements.
Note: Codeum offers smart contract audits, KYC verification, custom smart contract and DApp development, tokenomics and security consultation, and partnerships with launchpads and crypto agencies to ensure the security and success of blockchain projects like DoubleUp.
About DoubleUp
DoubleUp is a next-generation decentralized casino redefining user interaction with crypto through high-stakes gaming and DeFi innovation.
Contact
Business Development:
telegram @MikeCantMiss
[email protected]