BTCC Exchange Taps NBA Star Jaren Jackson Jr. as Brand Ambassador
BTCC Exchange Announces Sports Sponsorship with Jaren Jackson Jr.
Vilnius, Lithuania, August 13th, 2025, Chainwire - BTCC, a long-standing cryptocurrency exchange established in 2011, has announced a partnership with Jaren Jackson Jr., the 2023 NBA Defensive Player of the Year and two-time NBA All-Star. Jackson Jr. will serve as BTCC's global brand ambassador, marking the exchange's first foray into sports sponsorships.
This collaboration aims to introduce cryptocurrency to a broader audience by leveraging Jackson Jr.'s influence. The partnership will focus on marketing initiatives and engagement opportunities designed to connect professional sports fans with the world of crypto.
Beyond his accomplishments on the basketball court, Jackson Jr. is known for his interests in music and fashion, making him a cultural icon relevant to both sports and next-generation finance. BTCC emphasizes that its platform's security features will allow Jackson Jr. and his fans to focus on their passions, both on and off the court.
Jackson Jr.'s fans can anticipate engaging content and increased opportunities for interaction through BTCC. The partnership will also highlight BTCC's key platform features, including futures trading and copy trading.
"I’m very excited to join the BTCC family. They’re not just another crypto brand—they’ve been in it for over a decade, and that kind of consistency means something to me... Partnering with a platform that shares that mindset is a natural step for me," said Jackson Jr.
Aaryn Ling, Head of Branding at BTCC, commented, "Jaren brings authenticity, consistency, and a championship mindset—values that mirror what we’ve built at BTCC over the past 14 years... We welcome Jackson to the BTCC family and are excited for what is to come!"
Trading Competition and Further Engagement
To celebrate the partnership, BTCC will launch a trading competition featuring signed merchandise and a prize pool. Further details can be found on the BTCC website and X account.
About Jaren Jackson Jr.
Jaren Jackson Jr. is a professional basketball player for the Memphis Grizzlies. He is a three-time All-Defensive team pick, two-time All-Star, and the 2023 NBA Defensive Player of the Year. Beyond basketball, he is known for his business acumen and intellectual pursuits.
About BTCC
Founded in 2011, BTCC is a cryptocurrency exchange focused on security and transparency. BTCC operates globally and holds regulatory licenses in the USA, Canada, and Europe. BTCC reports having over 9.1 million users worldwide and offers spot, futures, and copy trading services.