Belgrade Lead Gen Night: Insights for Crypto Marketing

Belgrade Lead Gen Night: Boosting Crypto Marketing Strategies

On June 6th, 2025, BeInCrypto hosted a successful Lead Generation Night at KC Grad in Belgrade, Serbia. The event attracted marketers, growth strategists, and startup leaders, focusing on effective inbound and outbound lead generation techniques for customer acquisition in the competitive cryptocurrency market.

Inbound Marketing: Building Sustainable Growth

Lejla Muratcaus from BeInCrypto emphasized the importance of sustainable traffic generation through content marketing and SEO. She highlighted the shift from focusing on sheer volume to intent-driven strategies. Key takeaways included:

• Creating ecosystems that attract leads organically rather than chasing them.
• Building trust and relevance through consistent, high-quality content.
• Aligning traffic with specific business goals, rather than simply increasing website visits.

Austin Heaton further elaborated on the role of lead magnets in converting website traffic. He stressed that ranking well for relevant keywords is insufficient without providing valuable content on the page to capture leads.

Outbound Marketing: Precision and Relevance

Aleksandar Bondzulic and Nastasija Stosic from ECD shared practical outbound marketing strategies. They emphasized the need for structured outreach, data-driven targeting, and consistent messaging. Their key points included:

• Building structured outreach systems for increased effectiveness.
• Leveraging data and analytics to ensure messages reach the right audience at the right time.
• Focusing on relevance; tailoring messages to the recipient's specific needs.
• Utilizing multi-step email sequences and CRM automation.
• Prioritizing list quality; a flawed list leads to a flawed campaign.

Conclusion: Belgrade as a Crypto Marketing Hub

BeInCrypto's Lead Gen Night fostered collaboration and provided attendees with valuable tools and frameworks. The event showcased a strong interest in performance-based marketing education within the region. With continued support from SEOcore and BeInCrypto, Belgrade is poised to become a significant hub for marketing innovation in Web3 and beyond.

Note: Codeum, a blockchain security and development platform, offers services such as smart contract audits, KYC verification, custom smart contract and DApp development, and tokenomics and security consultations to help businesses thrive in the crypto space. Partnerships with launchpads and crypto agencies are also available.